Category Management Program

Assortment planning is both extremely important and challenging for retailers. They have increased product selections in all merchandise categories for a number of possible reasons, including heterogeneous customer preferences, variety seeking consumers and brand competition.

This foundational comprehensive course grouping is designed to give a solid grounding in the category management process, basic assessment and the category tactics.

CMP Brochure

Main areas to be considered:

  • 1) Customer Segmentation
  • 2) Category role and strategy
  • 3) Financial Goals & Margin structure
  • 4) Macro space allocation
  • 5) Assortment planning
  • 6) Planogramming
  • 7) Price optimization
  • 8) Private brand development
  • 9) Promotion and event planning
  • 10) Joint business planning with vendors


Retailers have seen impressive results from reĀ­vamping category management, including a 2% to 4% increase in sales, a 2% to 3% increase in margin and a 10% to 15% increase in inventory productivity.