The process takes 4 critical phases:
- I. Knowing the market and segments
- II. Systems capabilities and data interfaces
- III. Selecting and defining golden rules for pricing strategy
- IV. Executing strategy and delivering results
Pricing System
Exploit different price sensitivities across demographics, categories and articles.
With the objective of helping retailers to increase their gross margin, through more effective pricing and positive influence on price image, Prisma was developed to suggest and monitor the effect of price changes and review price positioning versus main competitors. This will allow the retail organization to exploit different price sensitivities across demographics, categories and articles.